Amber for caterers
She chases the deposit while you chase the menu
Catering is a business built around one date that cannot move. Everything before it, the tasting, the deposit deadline, the headcount confirmation, the final menu sign-off, has to land on schedule or the event arrives half-planned. Amber watches that pipeline. She follows up on tastings while the short rib is still memorable, chases deposits on the ladder you set, and keeps every event's details in one place so the week of the wedding is calm instead of a scramble.
The week that keeps happening
- Tasting requests pile up during a busy season, and the couple who tasted first is not always the one who gets followed up with first.
- Deposit invoices go out at booking and then sit unchased while the event date creeps closer without a signed contract.
- Every inquiry needs a headcount, a date, and a venue before you can quote, and that back-and-forth eats an evening per lead.
- Guest counts and dietary notes arrive by text, email, and voicemail, and by event week nobody is sure which version is current.
The loops she runs instead
- Tasting inquiries get a same-day reply with your open dates and menu guide, so the fastest response wins the booking.
- Deposit invoices climb a reminder ladder you approve, right up until the contract comes back signed.
- Every event's date, headcount, and dietary notes live in one thread, so nothing gets lost between the tasting and the tent.
- Wedding-season content keeps posting on schedule, drafted from your past events for you to approve.
What that looks like
Say a couple tastes your menu on a Tuesday, loves the short rib, and goes quiet for a week while they compare quotes. On day five, Amber follows up with the tasting notes and two open Saturdays before their date sells to someone else. They book, the deposit invoice goes out, and when it ages past ten days the reminder climbs on the schedule you set. You hear about it only when their reply mentions splitting the deposit in two, one line waiting for your yes.
What she can run for you
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sales
Walk into every call briefed
A short brief pulled from what she remembers of the thread: the last promise, the open item, the detail that makes a call feel personal.
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website
A one-page website, live today
A one-page website built from a short conversation about your business, previewed at its own address, then published live the same day.
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sales
After-hours inquiries, answered
Inquiries that land at night or on a weekend get a warm reply and the right questions before you wake up, plus a short morning briefing.
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content
One idea, every channel
She spots a post that already worked, then reshapes it into fresh drafts, a new format, a new angle, each one held for your review before anything repeats.
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operations
Competitor content, watched weekly
A recurring report on what your competitors posted this week: the formats, hooks, and cadence, and what it means for your own content calendar.
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operations
Your market, mapped
A one-time, then-refreshed report on who actually competes with you: direct rivals, adjacent players, and how each one positions against you.
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content
Instagram carousels, drafted weekly
A structured carousel, planned slide by slide from your topic, captioned, and queued for your review on a weekly rhythm.
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operations
A daily briefing on your business
A short read on what happened overnight, what needs your yes today, and what comes next. No dashboards, no login required.
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content
Promo posts that land on time
Give her the headline, code, and dates. She builds a scannable 4:5 offer card with the copy rendered exactly as written, plus a caption built to convert.
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content
Memes in your brand voice
You supply the exact line; she renders it into a real Instagram meme and writes the hook caption, then waits for your approval before it goes out.
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content
Product photos on schedule
Upload real photos of a product and she renders it faithfully into a new on-brand Instagram post, with a caption, on a rhythm you set once.
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content
Quote graphics without the grind
Give her a line and a frame. She turns it into a typographic quote card with the words baked into the image, plus a caption that adds something new.
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content
Reels on a rhythm
One on-persona Instagram reel drafted, captioned, and queued for your review, on the cadence you set rather than a fixed date.
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content
Stories that keep the lights on
Vertical Instagram Stories drafted daily from your saved brand config, one to five frames at a time, queued for your quick yes.
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content
Launch week, planned and drafted
A seven-day Instagram plan for launch week, reels to stories, mapped out for your review before anything drafts or goes out.
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sales
Lead follow-up that never goes quiet
A five-touch cadence that follows up on every quote and warm inquiry, so a promising lead never quietly goes cold in your inbox.
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finance
Invoice follow-up on autopilot
Late invoices chased on a polite, escalating schedule, in your voice. You approve the tone once; the consistency is her job.
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website
A link-in-bio page, built and kept fresh
The one page every social bio link points to, with your booking link, socials, and one offer, built in a chat and kept current when something changes.
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operations
A shared inbox that answers itself
Routine inbox questions get drafted and sent on the rules you set. Anything that actually needs judgment lands with you as one clear question.
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sales
Quiet leads, revived politely
An occasional sweep through leads that went cold weeks ago, each one reopened with something real to say, never a bare check-in.
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website
Website updates on demand
The standing loop for a site she already hosts: send her the change, hours, prices, a new photo, and she edits that one page and republishes it.
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content
A social calendar that runs itself
One rhythm covers hourly, daily, weekly, and monthly posting. Set it once and drafts fill each slot on schedule, ready for you to review together.
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sales
First replies in minutes
The first business to reply usually wins the job. Amber sends a first reply in minutes, in your voice, and books the next concrete step.
Worth reading
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Leads & sales
The lead lands at 3 AM. The reply should too.
A wedding inquiry sent after midnight sits for hours unless something answers it. What changes when the reply and the morning briefing already happened.
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Money
Cashflow Friday: a 10-minute weekly money ritual
Three questions, ten minutes, every Friday: what came in, what is overdue, and what goes out next week. A cash ritual you can run without any software.
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Money
How to chase a late invoice without feeling awkward
A polite persistence system for late invoices: when to nudge, what to say, and how to make the chase happen without you ever drafting it.
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Money
Deposits, late fees, and other boundaries that pay
Four exact scripts for introducing deposits, late fees, and cancellation terms to the wedding clients you already have, without any drama.